Marketing used to be really simple, right? All you needed to do was send out some leaflets and pay for a bit of advertising (in the 1980s, SEO was an ad in the Yellow Pages). These days, things have got a tad more complicated, with marketing departments needing to keep …
Keeping up with the latest trends in digital marketing can sometimes feel like an impossible task. The minute you get to grips with one trend, along comes another acronym to add to the mix. With just a few days left in 2019, I’m here to help you out with the …
There was a time when a website was a static creature, created only to showcase products or services and nudge visitors towards getting in touch. Fast forward a few short years and our websites are living, breathing beings requiring regular updates to keep them relevant. The most important parts of …
If you have a website then you probably already know that, in order for it to take flight, you need some really strong landing pages. Studies show that between 10 and 15 is the optimum number of landing pages needed to succeed and, these can include sales and product pages, an …
Once upon a time there was a brand whose marketing manager said ‘we don’t need SEO – it’s just a load of keywords!’ Although I won’t name the brand, I can tell you that the story didn’t have a happy ending.
Satisfying search intent is the main goal of Google. But the search engine is getting more sophisticated. It changes algorithms and become more strict at measuring how well webpages match user intent.
Link building is a must for serious SEO specialists and helps to build your business quickly and with good results. There are tons of tools that let you do just that. But there’s one aspect of link building where there aren’t that many tools. Suites such as SEMRush or Ahrefs …
Every now and then, a subject comes up which seems to dominate the world of SEO and, while it may not generate Trump-style headlines, it’ll be the talk of the town for marketers. One such topic which keeps rearing its ugly head is that of gated content and, in this …
The problem with the written word is that it can often be difficult to gauge the tone — and this is particularly true when it comes to short messages, like texts and social media posts. Often, we fail to identify a tone such as sarcasm or aggression or we assign …
Finding new ways of strengthening and growing your brand is all-consuming for most business owners. Whether it’s revamping the website or adding new products, most owners would agree that change and forward-motion are essential. Although it’s important to maintain consistency within a brand, it’s equally vital to switch things up …
At some point, most businesses will know periods of growth and change; particularly those which experience fast expansion. As this happens, many brands find that the immediate, knee-jerk advice is to go with rebrands for continued growth. There are a few different methods for rebranding and a few different reasons …
In the vast playground that is the world of digital marketing, there is much to learn – including a whole new language. From SEO to SaaS and from CRM to CRO, it’s a full time job just learning the lingo – and, learn it you must if you want to …
As we enter another week of lockdown, the world as we know it seems further away than ever. In the last few weeks, we’ve seen some incredible acts of kindness, stupidity and, downright heroism. Whilst the public adapts to a very different lifestyle, many businesses are facing huge losses and, …
As human beings, we’ve always had opinions – and many of us have always been willing to share them. Although, in the past, the sharing of opinion would be confined to friends, family and colleagues, these days we can voice our views to thousands of people with just a couple …
