Marketing used to be really simple, right? All you needed to do was send out some leaflets and pay for a bit of advertising (in the 1980s, SEO was an ad in the Yellow Pages). These days, things have got a tad more complicated, with marketing departments needing to keep up to date with a baffling array of technology; not to mention all those acronyms – one of which we’re going to take a look at in this article; UX.
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