“The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.” “Marriage, asa human institution, depends on the concept of first being better than best. And so does business.” “The mind, …
Many of those who’ve been trying to make a living online (or at the very least, boost their businesses through the web) are curious about one particular bout: UX vs. SEO. That’s right: many people want to find out which of the two is superior. In other words, they wish …
The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. This means that a long tail distribution includes many values that are far away from the mean value. In an economic context, this …
Growth Hacking validated social norms messages without financial constraints and and economical incentives. “Our typical reaction to scarcity hinders our ability to think.” “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.” “It …
Solo online marketers have lots of challenges to deal with when it comes to conducting business on the internet. The good thing is that Big G or Google has provided tools and services to ensure their business’ success. A very good example would be GA or Google Analytics. It is …
Over 3000 comments, more than 4m views. Click the link button above to see ‘Science Of Persuasion’ video on Youtube
You may think that you work best with people similar to yourself, but the reality is that having a team composed of different kinds of people is often the best recipe for success. Having different viewpoints ensures that you have balance and that your team considers every aspect of important decisions. …
