OptinMonster Review – A Powerful Lead Generation Plugin

2019 OptinMonster Review – A Powerful Lead Generation Plugin

Introduction: Taking the lead with new customers

If you run a business – and that business has a digital presence – there’s a good chance that one of your biggest headaches is the generation of new leads.  For any company, large or small, day to day operation is a juggling act of keeping existing customers happy and attracting new ones.

Thanks to technology, there’s an easier way of finding new customers than trying to flag them down in the street. 

We now have a number of really handy tools that can help you to quickly and easily generate new leads and, today, we’re going to take a look at one of them – the mighty Optinmonster.

Great name but, what is OptinMonster?

Founded in 2013, OptinMonster is a clever piece of software created in Florida in the USA. 

A standalone application able to integrate with a number of platforms including WordPress, Magento and Shopify


Sounds good?

Who is OptinMonster for?

Really, this software is suitable for businesses of all sizes and ages.  OptinMonster can help to generate new leads as well as reducing cart abandonment – which is one of the largest challenges faced by ecommerce retailers today. 

Who’s doing the OptinMonster mash?

Almost 19,000 companies worldwide currently use OptinMonster and, these include: 

  • Top Dog Social Media
  • The Clearing SPC
  • AJAX Union LLC
  • Punt Club
OptinMonster customers
OptinMonster customers

Epic, right? Although the bulk of OptinMonster’s client base is currently based in the States, the company’s reputation is growing rapidly throughout Australia and Europe. 

Creature Features – the lowdown on OptinMonster

OptinMonster contains an impressive range of features – giving businesses more bang for their buck when it comes to software.  Let’s take a look at some of those features:  

Optimonster: Campaign Type
Optimonster: Campaign Type

Optin Forms

OptinMonster comes with a wealth of forms which are designed to boost email signups.  All forms can be customised quickly and easily using the handy drag and drop tool and, these include: 

  • Lightbox Popups
  • Slidein Optin forms
  • Mobile Friendly Popups
  • Below Content Optins
  • Floating Bar Optin Forms
  • Sidebar Optin Forms

Even beginners can get the hang of customising the forms with colours, fonts, assorted images and different kinds of text. 

Scroll Based Triggers

Users can choose to show a popup or form when a potential customer scrolls down a page. 

Page Level Targeting

Users are able to easily create customised targeted optins for all of their different pages. 

Simple A/B Testing

OptinMonster users have the opportunity to run various testing options in order to figure out which one(s) work best for their business. 

Time Based Triggers

The clever software allows for manipulation of offers to ensure that they are displayed at the optimum time during a potential customer’s visit. 


Any tool worth its salt includes analytic tools for at a glance monitoring and, OptinMonster’s analytics dashboard is simple and straightforward. 

Optinmonster Analytics
Optinmonster Analytics

Geo location

Users can create and analyse campaigns based on the geographical data of their visitors. 

Monster Links

One of OptinMonster’s most popular features is the brilliant MonsterLinks which quickly adds a two step optin option to any link or image contained on a website. 

Smart and reactive, Monster Links uses the Zeigarnik Effect which uses the principle that those who initiate a transaction usually only need a small nudge in order to complete it. 

Full Screen CTA

Statistics show that a full screen call to action is a lot more effective than redirecting visitors to another page and OptinMonster’s welcome gate is considered one of the most effective on the market. 

Monster Effects

OptinMonster is jam packed full of visual effects known as ‘MonsterEffects’ which enable users to apply eye-catching popups, animations and imagery to websites to grab the attention of those all important casual visitors. 

What’s the damage? – OptinMonster’s Pricing

OptinMonster is available in four different pricing packages to suit every budget.  These packages are: 

  • Basic $9.00 per month:  Includes: All campaign types, 3 campaigns, 100 leads.  This is the perfect package for those just starting out with lead generation.
  • Plus $29.00 per month:  Includes: All campaign types, 3 campaigns, 1000 leads, 50000 page views. 
  • Pro $69.00 per month:  Includes: All campaign types, 3 campaigns, unlimited leads, 50000 page views, Pro Integrations
  • Growth $149.00 per month:  Includes: All campaign types, 3 campaigns, unlimited leads, 50000 page views, Pro Integrations, Premium Support, 10 sub-accounts

All OptinMonster packages are available with a free seven day trial. 

Waking the monster – How does it work?

Waking the monster

Getting started with OptinMonster is super-simple: 

  • Log onto https://optinmonster.com/pricing/
  • Decide which package you’d like to start with
  • Click onto the button corresponding to that package
  • Fill in the usual account information
  • Fill in your payment details (options include credit and debit cards and Paypal

Once your details have been processed, your new OptinMonster account will be created and you’ll receive a notification by email. 

Now that your account is live, you’ll be able to access your account – and your dashboard – in order to get started on your lead generation.  It’s definitely worth taking a look at a couple of the tutorials before you begin to get you on your way. 

Note: If you decide that OptinMonster is not for you, don’t forget to cancel before your 7 day trial finishes – otherwise you’ll be charged the annual rate for the package that you’ve chosen at the end of the period. 

OptinMonster – super or scary?

We’ve talked about OptinMonster’s many bells and whistles earlier in this article – now it’s time to delve into those all important pros and cons: 

The Super

Price – With packages starting from just $9 per month, OptinMonster is a great value tool for lead generation, even for those fledgeling SMEs and startups.

Useability – This software is incredibly easy to use; even for those without much technical know-how. 

Almost every aspect of OptinMonster is operated through point and click or drag and drop – with plain language instructions and common sense navigation. 

Performance – The beauty of OptinMonster is that it’s a hosted platform – which means that high performance is pretty much guaranteed; without the massive consumption of server resources which other plugins are known for. 

Support – OptinMonster’s ticket based support is almost second to none.  Fast, efficient and reliable, the in-house support team are quick off the draw when it comes to resolving issues and getting clients back up and running. 

The Scary

Price Plan – Although the monthly prices for OptinMonster are relatively inexpensive, users are required to pay for the first year’s membership up front. 

Branding – One slight niggle with OptinMonster is the ‘Powered by OptinMonster link / logo.  You can, however, remove this quite easily.  

Should I be using OptinMonster?

In a word, yes.  To be honest, there are very few reasons not to.  If your business is serious about generating new leads – and you can afford the initial annual payment – then you can’t really go wrong with this software. 


OptinMonster walks the walk and talks the talk.  A combination of high performance, tons of features and really great customer service adds up to a really helpful and forward thinking tool for business.