Gone are the days when blog was considered a hobby of nerds and regarded only as a tool to express and share one’s feelings, opinions or personal experiences. Today it has become an exceptionally powerful marketing channel that helps businesses build brand awareness, boost online visibility, drive more relevant traffic and …
We all know rank is a bit more volatile than it once was (well, maybe more than a bit). But, there is opportunity in everything, including rank volatility. The question is, how do you capitalize on a volatile ranking environment? The first thing is to track the volatility of your …
New Year resolutions have a nasty habit of setting us up for fads instead of real and meaningful improvement. Resolving to lose 30 lbs is far less impactful than a commitment to exercising three times a week and eating better. However, losing the 30 lbs weight loss would likely confirm …
Instagram is one of the most powerful platforms for entrepreneurs and would-be influencers hoping to grow in popularity. However, after eight years of massive growth and an ever-changing algorithm, it seems that almost everyone is vying to be a personality, influencer, or the mind behind the next viral hashtag campaign. …
You might be familiar with classic link building; the process of acquiring as many backlinks as possible each day. Often, you could easily reach the hundreds, and they might be low-quality, but the quantity was what mattered. If you’re still doing this, you need to stop because everything has changed …
“Best practice never goes out of fashion. Despite all of the Google updates, we have some constants that never change.” Andy Drinkwater IQSEO Many people start out in SEO by looking at on-page metrics: those elements on a page itself that help boost that page’s SEO. On-page SEO includes everything …
Why Website Speed Matters Google has included site speed (and as a result, page speed) as a signal in search ranking algorithms. Speeding up websites is crucial — not just to website owners, but to all Internet users. Surveys show that people really care about the speed of a page. …
2018 was a year of crises when it comes to social media and social media marketing. Cambridge Analytica scandal, multiple data breaches, and the spread of fake news were just a cherry on the top of all the trust scandals involving social media platforms, tech companies, and online influencers. Unfortunately, …
