Positioning is something that many of us have heard of, and probably use on a regular basis. A concept made popular by Jack trout and Al Ries, it has been in use for quite some time, and when used correctly, it can yield excellent results. However, it is often forgotten …
Cloud-based applications and storage have become increasingly popular over the years. Often, it is a more cost-effective method. This is because you don’t need as much physical space on your computer, but also it is often easier for remote employees to access the projects they are working on. Furthermore, regular …
Introduction to HTTP Strict Transport Security When you visit a site that uses HTTPS, you automatically trust that your data will be kept safe, but this isn’t always the case. Imagine the following scenario; you join a free Wi-Fi access point at a café and log in to check the …
Here I will deliberate the differences between SSL certificates given by Let’s Encrypt and the ones provided from old-fashioned CA (certificate authority) suppliers. The Let’s Encrypt ingenuity allows building and installing SSL certificates a straightforward task along with being free, which may cause you to question why ever paying for …
You have probably come across terms like metatag, crawlers, and bots while going through the internet, and you may have noticed that are becoming increasingly common. What you might not know, however, is that they are things that are crucial to the success of your accounting firm and its visibility. …
Pay per click (PPC) advertising was first created in the early 2000s, and since then its popularity has risen massively, becoming one of the top forms of advertising on the web. As a result, most businesses are using some form of PPC advertising, and many who aren’t are starting to …
As more and more businesses and entities join the Internet revolution, the registration of domains has hit an all-time high. Domain registration and the subsequent design of web sites are a crucial step to any new business looking to capitalize on the vast potential the Internet offers. A functional domain, …
Contracting can often look and feel like a temporary form of work, and that can lead many people to treat their clients as just another employer. However, what they often forget is that by seeing your clients as individuals and nurturing the relationship with them, you can increase your chances …
“The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.” “Marriage, asa human institution, depends on the concept of first being better than best. And so does business.” “The mind, …
Many of those who’ve been trying to make a living online (or at the very least, boost their businesses through the web) are curious about one particular bout: UX vs. SEO. That’s right: many people want to find out which of the two is superior. In other words, they wish …
The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. This means that a long tail distribution includes many values that are far away from the mean value. In an economic context, this …
Solo online marketers have lots of challenges to deal with when it comes to conducting business on the internet. The good thing is that Big G or Google has provided tools and services to ensure their business’ success. A very good example would be GA or Google Analytics. It is …
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