SSL Certificate

Let’s Encrypt certificates vs old-fashioned CA-issued certificates

Here I will deliberate the differences between SSL certificates given by Let’s Encrypt and the ones provided from old-fashioned CA (certificate authority) suppliers. The Let’s Encrypt ingenuity allows building and installing SSL certificates a straightforward task along with being free, which may cause you to question why ever paying for …

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SEO for accountants

101 SEO for Small Accounting Firms

You have probably come across terms like metatag, crawlers, and bots while going through the internet, and you may have noticed that are becoming increasingly common. What you might not know, however, is that they are things that are crucial to the success of your accounting firm and its visibility. …

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Google Adwords PPC

How to Decide if PPC Works for Your Business

Pay per click (PPC) advertising was first created in the early 2000s, and since then its popularity has risen massively, becoming one of the top forms of advertising on the web. As a result, most businesses are using some form of PPC advertising, and many who aren’t are starting to …

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My guest post at Craig’s Campbell site: How UX and SEO Can Work Together

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Domain Facts

Following the Trends of Domain Registration Growth

As more and more businesses and entities join the Internet revolution, the registration of domains has hit an all-time high. Domain registration and the subsequent design of web sites are a crucial step to any new business looking to capitalize on the vast potential the Internet offers. A functional domain, …

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Client relationship image

Five Ways to Build Stronger Bonds with Your Clients

Contracting can often look and feel like a temporary form of work, and that can lead many people to treat their clients as just another employer. However, what they often forget is that by seeing your clients as individuals and nurturing the relationship with them, you can increase your chances …

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Positioning: The Battle for Your Mind
MBA Marketing Classic

“The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.” “Marriage, asa human institution, depends on the concept of first being better than best. And so does business.” “The mind, …

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SEO and UX

SEO and UX – The Real Bottom Line

Many of those who’ve been trying to make a living online (or at the very least, boost their businesses through the web) are curious about one particular bout: UX vs. SEO. That’s right: many people want to find out which of the two is superior. In other words, they wish …

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The Long Tail Effect Theory in Practise Explained

The Long Tail Effect theory in practice explained

The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. This means that a long tail distribution includes many values that are far away from the mean value. In an economic context, this …

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Growth Hacking validated social norms messages

Growth Hacking validated social norms messages

Growth Hacking validated social norms messages without financial constraints and and economical incentives. “Our typical reaction to scarcity hinders our ability to think.” “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.” “It …

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Google Analytics Platform Principles

Is Google Analytics a rocket science?

Solo online marketers have lots of challenges to deal with when it comes to conducting business on the internet. The good thing is that Big G or Google has provided tools and services to ensure their business’ success. A very good example would be GA or Google Analytics. It is …

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Science Of Persuasion

Over 3000 comments, more than 4m views. Click the link button above to see ‘Science Of Persuasion’ video on Youtube

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7 Reasons You Need 3 Types of
Individuals on Your Team

You may think that you work best with people similar to yourself, but the reality is that having a team composed of different kinds of people is often the best recipe for success. Having different viewpoints ensures that you have balance and that your team considers every aspect of important decisions. …

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