For most businesses, email marketing is essential for engaging with existing customers and enticing new ones. Reaching out to customers by email or through marketing automation software has a number of benefits, including the ability to provide personalised communications.
Unfortunately, it can also be extremely tedious and time consuming. The good news is that, these days, you don’t need to spend hours on writing and sending emails as, like many things in 2020, there’s a tool for that!
Specialists call it simply marketing automation software. Ta daa!
Moosend saves you moolah
At the moment, we’re spoilt for choice when it comes to email marketing tools and, I am going to do our best to work through them all in the coming weeks. Today, however, I am going to be talking about one which is coming up to its tenth birthday, Moosend.
What is Moosend?
Founded in 2011 by Yannis Psarras and Panos Melissaropoulos, Moosend is primarily an email marketing platform which helps you to ‘milk’ your marketing automation by taking the tedium out of email marketing. With its intuitive interface and handy features, Moosend is, however, much more than just an email sending tool.
Who uses Moosend?
Moosend has over 1000 customers which is pretty impressive. More than that though, it clearly values quality over quantity as it boasts some pretty big names including:
- Electric Ireland
- The Make-a-Wish Foundation
- National Bank of Greece
- Pure Incubation
- World Wildlife Fund
Despite this impressive hall of fame, Moosend is available – and suitable – for businesses of all sizes in all industries.
How much does it cost?
Moosend prides itself on being affordable, even for the fledgling business and, as such, offers a few pricing options.
Zero, Zilch, Nada
No free trial! To begin with,
Although the free price plan does give you unlimited email marketing campaigns and some clever features, it doesn’t include a dedicated IP address.
Businesses with over 1000 subscribers can bag themselves a monthly subscription with discounts available for annual and biannual payment. These subscriptions are priced as follows:
Pay as you go
For businesses who don’t send enough emails to justify a monthly subscription, Moosend also offers a credit-based pay as you go service which is priced as follows:
$3 Buys you 1000 credits
$15 Buys you 5000 credits
$75 Buys you 25000 credits
One credit is equal to one email sent so this can be a good option for light users.
How does it work?
It’s free to start an account with Moosend and, here’s how it’s done:
- Stroll on over to moosend.com
- Click onto ‘Register’
- Enter your email address and click ‘Continue’
- Choose a domain and password and press ‘Register’
- Enter your name and press ‘Continue’
- Enter your company name and address and press ‘Continue’
- Fill in some details about your business and the number of subscribers and press ‘Continue’
- You’ll then receive an activation email – click onto the link in the email
- You’ll then be taken directly to your shiny new Moosend dashboard
Once you’re all signed up, Moosend’s navigation features will glide you round the site quickly and easily – all from the comfort of your intuitive dashboard.
What are Moosend’s features?
As I’ve said, Moosend is so much more than a humble email sender and, here, I’ll take a look at some of its many features.
AI for e-commerce
Automation is really where Moosend shines – and it has plenty of it. Automations include:
- Easy tracking and management of contacts
- Automated product recommendations
- Automated cross selling
- Automated re-stocking reminders
- Cart abandonment email automation
- Customer journey charting
- Shoppable emails
Moosend has around 40 ready made templates to choose from, so there’s something for everyone no matter what industry your business lands in. The templates feature an intuitive drag and drop editor to allow marketers to add branding to their templates.
If you’re a bit more techy, you can also edit the HTML code alongside the visual template builder.
List management or email list
An important part of your email marketing is, of course, your subscriber / email list. Moosend helps you to keep your subscriber lists organised by enabling you to add subscribers individually or by entire database by uploading Excel or CSV documents.
Once uploaded, users can add custom fields such as dropdowns and check boxes.
This is really useful for adding personalised information about a subscriber. You can also segment your lists for convenience, for example, by links clicked or specific user actions.
As with other email marketing automation tools, all of Moosend’s packages feature a basic sign up form which can be customised and added to your website and social media. If you have HTML experience, you can also add branding to the form once it is embedded on your site.
I’ve mentioned that Moosend saves time and tedium and, it does this through its clever marketing automation features which are included in all plans.
These allow the user to create content from scratch and specify triggers, control steps and filters. As well as basic filters, you can also filter by location weather conditions for that super-personal touch. Each Moosend recipe includes main tasks to which you can add your conditions and filters.
As I’m sure you’re aware, adding a sense of urgency or perceived limitation to a promotion can really help to drive sales. Moosend’s countdown email feature taps into this by allowing you to include a timer – or even a countdown timer – directly into your email to convey a ‘grab it or it’s gone’ deal.
Moosend has some really useful integrations to the WordPress Subscription form plug, the WooCommerce plugin and Zapier. Moosend offers a direct SMTP (Simple Mail Transfer Protocol) which you can combine with your existing applications or use to send transactional emails through your usual SMTP client.
You can do this by accessing configuration lines from the Moosend platform and adding them to the application.
Moosend features an advanced API (Application Programming Interface) through a simple Get, Post and Delete system. An API is a computing interface to a software component or system which provides a definition as to how other systems use it and how requests are made – in Moosend’s case, Get Post and Delete.
An API is essential for businesses which want to allow access to information through an app as well as via the internet.
Once you’ve composed your email, try using Moosend’s handy tests which help you to optimise your design before sending to recipients. Simply send your email to a specified tester address and you’ll receive a report on its effectiveness.
Lastly, as standard reporting, Moosend customers can view campaign information in real time for an overview of opens, clicks and bounces.
Going further, Moosend’s reporting lets you view individual recipient activity, compare client tracking and, even track the location from which email was viewed.
Moosend – Ins and Outs
Affordability – Moosend makes it easy for even businesses with the tightest budgets to get on board with professional emailing. Starting from just $3, Moosend’s pricing is way below most other email marketing providers.
Pricing options – With options of free plans, monthly subscriptions and pay as you go, Moosend offers total flexibility for all size businesses and budgets.
Inclusive – All of Moosend’s features are available at varying extents to all plans. This means that nobody misses out, even on the free and low paid options.
Clever features – Moosend stand out with the number of unique features such a built in automation templates and zoom filtering such as location and weather. These allow for an unprecedented level of personalisation.
Support – Moosend is very proud of its customer support – and with good reason. Users who hit a bump in the road can contact support by phone, email or live chat and response time is excellent.
Sign ups – Moosend’s sign up forms are neither the most sophisticated or responses on the market and could use some additional customisation features.
Integrations – Moosend’s native integrations are, to put a fine point on it, extremely limited which may not make it the best choice for larger companies.
Marketing tools – Moosend does not include some important marketing tools such as landing pages; meaning that some users may need to use an additional system for these requirements.
What are some alternatives to Moosend?
You can’t please all of the people all of the time and, you may decide that Moosend isn’t right for you. Never fear, there are some good alternatives available. Some of these are:
Mailchimp – Popular email tool, Mailchimp, allows users to create and send emails, access reporting and submit paid advertising campaigns. Mailchimp offers a free plan for up to 2000 contacts and 10000 emails per month and, paid options range between $9.99 pr month and $299 per month.
GetResponse – Offering the usual email features, plus landing pages and webinars, GetResponse has a lot of integration capabilities too. Prices range between $15 and $99 per month and offers a custom option (price on request).
ActiveCampaign – Simple but effective, ActiveCampaign features all of the usual bells and whistles plus some great advanced reporting features. ActiveCampaign offers four different price plans ranging from $9 per month to $229 a month based on 500 subscribers. Plans are paid annually.
First and foremost, we must reiterate that Moonsend’s flexible pricing options and low prices make it an incredibly competitive email marketing tool, whatever size your business. Furthermore, it has enough great and unique features to make it more than worth your hard earned cash.
Moosend is particularly useful for e-commerce as it contains a great bag of tricks in terms of automation which saves huge amounts of time and hassle.
If you’re a huge company who sends millions of emails and requires some advanced marketing tools such as landing pages, you may become frustrated by Moonsend’s limitations. However, for most businesses, Moonsend has more than enough going for it to make it a really great, cost-effective choice for email marketing.