Google ranking – for many businesses, the only benchmark that counts – and for good reason. With 4.54 billion people using the internet worldwide, that’s a lot of Google searches and, figures show that the number of people who search beyond page 1 falls of a cliff to a teeny 6% between pages 2 and 3.
It’s no surprise then that brands spend an extraordinary amount of time on their SEO in an attempt to reach the holy grail of page one of Google.
When it comes to powering up your SEO, there are lots of tools to help you on your way and, we’ve tried some of the best (and the worst) of them. Here’s what we thought about popular keyword research tool, Serpstat.
Launched in Odesa, Ukraine, in 2013 by Oleg Salamaha
The platform is affordable and contains more features than you can shake a stick at – which explains why 200,000 people around the world are currently on board. Serpstat’s heavyweight customers include Samsung, Canva, Uber, Shopify and Lenovo.
How does it work?
Serpstat combines a number of features, including a database of five billion keywords in order to help brands to make the most of their SEO by identifying, analysing and tracking their keywords – and those of the competition. It also contains loads of extras including backlink SEO tools to turn it into a really useful box of tricks for brands.
Getting started with Serpstat
Starting out with Serpstat is a doddle and, shouldn’t take you more than a few minutes:
Spotlight on Serpstat features
What could be called a growth hacking tool, Serpstat has a lot of useful and intuitive features – what are they? Let’s dive in:
OK, we’ve said that Serpstat is more than just a keyword tool but, it would be remiss of us not to start with this key feature. Serpstat’s keyword research feature is super easy to use and is one of the best on the market today. The Keyword Research tool gives you search volume, interest over time, similar organic keywords, paid keywords, CPC, and difficulty.
It really comes in handy when you want to get search analytics data or conduct a competitor analysis. Serpstat provides you with search suggestions straight from Google, too, which is another bonus point.
The feature allows you to search for oodles of related phrases and view their ‘keyword difficulty score’ to see the word’s chances of ranking in the SERP against the top competitors. Apart from SEO, PPC research (pay per click) is also an option for Google and Yandex adverts.
We don’t need to tell you that, these days, content marketing is where it’s at for marketers and, Serpstat has a really handy feature for this. The content marketing tool digs into the ways in which users search for specific keywords to help brands gain a deeper understanding of their audience.
Rapidly becoming one of Serpstat’s most popular features, the website analysis tool allows for multi-domain comparisons as well as serving up positioning for associated keywords and tracking search engine visibility.
This really comes in handy in terms of competitor research, enabling you to compare yourself to them in terms of e.g. number of keywords. Brands can easily snoop on competitors to see what common keywords are shared and the cost of each keyword. You can even view the precise search engine adverts that your competitors are using and, the associated keywords. With this tool, you can also look up the SEO parameters of your competitors’ sites.
A firm favourite, Serpstat’s Rank Tracker lets you draw on top keywords and view a map of how a target site ranks for the keyword on a daily basis. This is important for brands as it gives a real-time view of how your competitors are performing on particular words.
Want to know how much traffic a domain receives from a particular word? This is the feature for you. This tool helps you to see who your competitors are and presents the results in an easy to read bar graph.
Serpstat’s backlink analysis tool provides you with plenty of invaluable data about your link profile. It shows stats on easily-digestible graphs. Apart from the parameters listed on the screen, Serpstat also gives you access to the distribution of your backlinks by type, anchor texts, and a domain map.
It’s also useful for looking up what kind of links your competitors have. That way you can find new link building opportunities. This can give you an advantage over them, as you’ll be up to date with what they’re doing.
Site Audit Tool
This handy feature zips round your site to identify possible harmful issues including broken links, vanished meta tags and any search engine indexing problems. Although by no means a unique tool, this one is important for keeping your site healthy and active. The SEO audit provides you with enough data for in-depth domain analysis.
You can never underestimate the appeal of a user-friendly interface and, Serpstat’s is one of the best. Serpstat’s menu and dashboard make it really easy to access features, create projects and templates and keep track of all of your tasks.
Serpstat has some really good integrations including Oviond, Reportz and Google Analytics.
Serpstat offers three common sense pricing packages and, these are:
Lite Plan $69 per month ($662.40 per year)
What do you get? 4000 search queries per day, 15000 position tracking keywords and, 500 backlink queries
What don’t you get? Team management features and telephone support
Standard Plan $149 per month ($1340.40 per year)
What do you get? 5000 search queries per day, 60000 position tracking keywords, 1000 backlink queries and, 10 API queries
Advanced Plan $299 per month ($2870.40 per year)
What do you get? 8000 search queries per day, 150000 position tracking keywords, 1500 backlink queries, 10 API queries, telephone support, chat support and customer success
Serpstat offers a basic but useful free trial to help you decide whether this is the right SEO tool for you.
Serpstat – The Superheroes and Sinners
By now, you’ve probably got a pretty good idea of what Serpstat can do for you (if not, you clearly haven’t been paying attention!). In this section, we’ll take a look at what Serpstat does well – and not so well.
Serpstat has a lot going for it and, some of the best bits are:
User Interface – Serpstat really does have one of the most user-friendly and easy to navigate interfaces that we’ve ever come across. Set out in a common-sense format, it allows you to easily navigate every part of the platform. Learning to use Serpstat is like a walk in the park.
Keyword Ranking – One of our favourite parts of Serpstat’s keyword feature is the day to day positioning table which allows you to drill down for more accurate and time-sensitive results.
Price – Using Serpstat, you get a heck of a lot of features for your hard-earned cash which is good for your brand – and your bank account.
Support – Serpstat offers support on all paid plans and, users can choose between online support or through their personal Serpstat Manager.
When it comes to pros and cons, Serpstat has an impressively low number of cons and, these are:
Social Media – As yet, Serpstat hasn’t got on board with social media and, therefore, doesn’t draw data from these all-important platforms.
Backlink Metrics – Frustratingly, Serpstat’s backlink metrics can, at times, be a little sluggish.
We all like to have options and, if you decide that Serpstat doesn’t float your boar, there are some really good alternatives out there – here are some of the best ones:
SEMrush – An online organic keywords and SEO research tool, Boston based SEMrush is an all in one SEO platform used by five million people around the world. Available in 18 languages, SEMrush costs between $99 and $399 per month.
Moz Pro – A complete SEO toolset, Moz Pro aims to improve ranking and visibility for brands. Launched in 2004, Moz Pro currently costs between $99 and $599 per month.
Mangools – A simple but effective keyword tool, Mangools is one of the most accurate tools on the market and has gained a huge following since its inception in 2014. Mangools will set you back between 29.90 and 79.90 Euros per month and offers a 48 hour money back guarantee.
SE Ranking – An all in one digital marketing machine, SE Ranking offers a suite of keyword tools including SEO research, grouping and planning. With offices in the UK and USA, SE Ranking costs between £23 and £112 per month.
We honestly do defy you to find more features for your money than Serpstat. Although there may be more sophisticated tools out there such as Ahrefs and Semrush, very few of them match the economic sense of this app.
The platform’s wide range of features means that you won’t need any other tools or add-ons for your both on- and off-page SEO research and, its user-friendly interface makes it a joy to work with.
Our only real grumble is that it doesn’t yet draw data from social media but, we’re confident that this will change in the future. If you’re a small business looking for a keyword and backlink SEO tool which is affordable, easy to use and gives you tons of extra features then, look no further than Serpstat.