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ContentKing Review – Real-time SEO Auditing and Content Tracker

ContentKing will tell you that any business worth its salt knows that, in order to succeed, a professional and attractive website is absolutely essential.  When building a site for business, it’s always worth investing in one which your customers will want to visit – and will find easy to use once they arrive – but it doesn’t stop there.  A successful web-based business needs intelligent and effective SEO to keep it relevant. It also needs to constantly monitor and analyse the site to ensure that its performing the way it should. 

If you’re a small business with one simple website, then it’s quite easy to keep an eye on aspects of its running, however, if you have more than one site – and each site has several pages – keeping on top of everything becomes a bit of a juggling act.

In the modern world, there are a number of tools available to help businesses get ahead and, our aim is to road-test the best of them to figure out which are worth getting on board with. Today, we’re looking at ContentKing, with offices in The  Netherlands and the Czech Republic.

What is ContentKing?

ContentKing is a revolutionary, in-depth monitoring tool which provides real-time SEO auditing, content change tracking and proactive alerts. ContentKing is cloud-based, and is the only tool that tracks website changes in real time and sends notifications alerting users about any technical problems or unexpected changes to their website.

ContentKing allows for easy team collaboration to ensure that a business has a firm grip on their entire SEO process. The Slack integration plays an important role in that as it alerts you directly within Slack about high-impact issues and changes.

Who is ContentKing for?

This tool is ideal for businesses who rely on intelligent data to tell them what’s going right – and wrong – with their website. If your website is important to your business, ContentKing is worth investing in.

ContentKing is perfect for SEO specialists, Content Marketers, Marketing Managers and Developers as the tool is specifically designed for use within teams as it allows multiple users to quickly and easily create tasks and share information and issues (and you don’t pay extra if you want to add multiple users).

Through its different pricing packages for brands and agencies, ContentKing can be used by businesses with just one website with a few hundred pages through agencies and enterprises managing dozens of large sites with millions of pages.

How does ContentKing work?

One of the great things about ContentKing is that the app is entirely web-based – which means no tricky installation or downtime.  Simply open an account online, pay your monthly, quarterly or annual fee and you’re up and running..

After signing up, you’ll receive a login and will be directed to a page where you can set your password.

Dashboard overview

Once you’re signed in, you’ll be directed to your very own ContentKing dashboard – which is kind of your control panel (kind of like on the Starship Enterprise but without the funny uniforms).

ContentKing Dashboard
ContentKing Dashboard

From your dashboard, you’ll immediately get an overview of:

  • The performance of your pages, split up by  segments (that you can define yourself)
  • Page changes that were recorded.
  • The development of the amount of pages and non-pages.
  • The development of your website’s health score over time.

Pages overview

On the pages overview you’ll see an overview of all of your URLs and its data. You can add or remove columns, and save your “view” for later use. That way, everyone can just set up their own “view”, specific to their needs. You can choose to share it within your team, or just keep it to yourself.

ContentKing Pages Overview
Pages Overview

The pages overview allows for blazingly fast filtering on any field so you can quickly drill down to the information you need. The filters allows for advanced filtering using an easy to use interface, or if you want to get fancy you can just use RegEx.

If you’re more visually oriented, you can switch over to the “Graphs view” (whatever floats your boat) and trawl through your website’s data that way.

ContentKing Graphs view
Graphs view

The “Compare dates” functionality here is massively powerful. It’s one of the features that’s truly unique to ContentKing. This feature allows you to compare the state of your website on two different dates. So for instance, if you want to see pages were added, changed and redirected within the last 7 days, or 4 months (or longer, depending on your plan) for that matter, you can just pull up that information.

Never again sweaty palms during migrations right?

ContentKing Default Column Set
Default Column Set

Everything that’s on your screen here you can export to CSV, if you want to slice and dice the data set in Excel or Google Spreadsheets—by al means, go for it.

Platform checks

Below the dashboard you’ll find the platform screen, which shows you in case there’s anything wrong with your robots.txt file, XML sitemaps, domain redirects (HTTP, HTTPS, non-WWW, WWW redirects) or SSL-certificate.

The platform screen also has a neat feature showing you a change history of your robots.txt. So when you get into an argument with the development team about who added the “Disallow: /” directive, you’ll have the data to show what changes were made, and when they were made.

Issues overview

The issues overview combines the platform issues with all SEO issues you’d expect, such as broken links, empty meta descriptions, duplicate titles, missing canonicals and much more.

It’s important to note that these issues are updated continuously, because of ContentKing’s real-time monitoring system. So while you’re working on fixing issues on your site, ContentKing is already checking in the background whether you’ve done a good job, giving you near-instant feedback.

You can filter the issues based on the page segments that you’ve set up. So for instance if you have 10 segments, one for each product category of your eCommerce site, then you can zoom in specifically on the issues in one category.

ContentKing - Filtering the Issues
Filtering the issues based on the page segments

Alerts

ContentKing’s unique monitoring system allows for them to send you proactive alerts when they detect high-impact changes and issues. So for example, when someone on the team changes a bunch of title tags on important pages, hreflang references are removed, the robots.txt is accidentally emptied or your entire site becomes non-indexable: ContentKing will send you an alert. Through email, Slack or both.

Content King - Alerts

The beauty of this feature is that you can set up custom alerts for each website so the alerts are sent directly to the right channel so the right people can jump on it if need be.

What’s the pricing like for ContentKing?

ContentKing offers a number of pricing options as follows:

Standard plan

ContentKing - Pricing
Pricing

From £19 per month. This basic package offers few bells and whistles but is perfect for those just starting out with one relatively simple website.

For those that don’t need an agency plan or enterprise plan, you can choose the Standard  Pro plan which offers:

  • Reporting API?
  • Google Data Studio
  • Issue Configuration
  • Data retention: 12 months
  • Customize with your own logo

Agency

Created for growing digital marketing and SEO agencies, the Agency package has three separate pricing options:

ContentKing - Agency Pricing
Agency Pricing

£109 per month which includes: 

  • Websites: unlimited
  • Users: unlimited
  • Customize with your own logo
  • Data retention: 6 months
  • No individual client access
  • No issue Configuration
  • No Google Data Studio
  • No reporting API

£169.00 per month which includes:

  • Websites: unlimited
  • Users: unlimited
  • Customize with your own logo
  • Data retention: 9 months
  • Individual client access
  • Issue Configuration
  • No Google Data Studio
  • No reporting API

£239.00 per month which includes:

  • Websites: unlimited
  • Users: unlimited
  • Customize with your own logo
  • Data retention: 12 months
  • Individual client access
  • Issue Configuration
  • Google Data Studio
  • Reporting API

Enterprise pricing – price on request

This deluxe and bespoke package is designed for websites larger than 1.000.000 pages and is built to accommodate the number of URLs, crawl speed and the frequency of monitoring. This option also includes exclusive training for your team and a dedicated Account Manager.

Before committing to one of the packages, you can try ContentKing for free for two weeks (excludes Enterprise option). Depending on your budget, you can save 15% off the total price by paying quarterly and, an impressive 25% by paying annually.

ContentKing – The Jewels In the Crown

Staying on track with your site’s changes

Change tracking is one of ContentKing’s most significant features and, without a doubt, the most useful.  Unique to ContentKing, this feature tracks changes to your website in real time – for example, should you decide to migrate your website to HTTPS, ContentKing’s real time auditing will display this change immediately, along with the date and time that the change occurred.  This then allows you to filter your statistics and analyse changes by clicking on any page. Your statistics will be displayed as four main categories: Content, Social, Indexability and Relations.

ContentKing - Change Tracking
Change tracking

On the right hand side of the page you’ll see the issues which ContentKing has identified for your site, along with the suggested resolution along with your all important health score.  You can click onto any issue to see more detailed information about the problem and an explanation as to why this is important and should be fixed. ContentKing will often provide you with a specific solution, allowing you to take immediate action.  

Quickly finding big issues

One of ContentKing’s major benefits is the ability to identify issues within your site in order to allow you to improve them.  A dedicated section allows users to gain an overall impression of all of the issues flagged, which may include meta details – for example, one of your pages is missing a meta description, ContentKing is all over that – and will flag this as an issue, allowing you to take the appropriate action. Detailed information on these issues can be accessed by simply clicking on the pages icon for each issue flagged.   

ContentKing - Issues
Issues

Analytics

This feature is particularly useful for those whose site doesn’t already include analytical tools.  By setting up analytics on ContentKing, you can easily access a whole load of different statistics relating to your site.  This feature is incredibly important for those with multiple pages – and who don’t have time to trawl through the site themselves.

ContentKing & The Missing Link

It’s impossible to over-stress the importance of internal links within your website.  These help Google to navigate your site and, should your site contain errors and redirects, these will hamper Google’s progress and affect your score.  ContentKing’s Link feature will give you the lowdown on any errors and redirects as well as letting you know about any canonical links (the link which alerts search engines to the fact that another page exists) and broken links, helping you to fix errors and help Google on its way.  ContentKing will track canonical tags within your site to help you avoid duplicate content issues. 

Content Headings

ContentKing will let you know if any of your pages are missing their H1 tags (this is generally the title of a post or other emphasised text) so that you can make sure that these are updated.  Content headings are extremely important as they allow Google – and your customers – to understand what your text is all about. Think of your headers as road signs directing drivers to the right place on your site.  

Content Headings
Content Headings

Similar to the content feature, ContentKing will flag up any missing titles and alt attributes in any of your images. Image titles exist, essentially, in order to help search engines figure out what an image is about – you’ve probably seen these on social media where an image hasn’t displayed properly and the text will read, for example, ‘may contain people, nature or animals’.  This feature is really important as you need to know if images on your site are not displaying as this will affect the user experience.  

Getting social

Any errors within your all-important social card elements won’t be able to sneak past the eagle eye of ContentKing.  Your social media cards are vital as ensure that your social media info is up to scratch. ContentKing will quickly let you know of any issues in this area, allowing you to get it sorted faster than you can hit ‘share’.    

Satnav for your site

ContentKing will alert you to any problems within your sitemap, including duplicate pages. Your sitemap is the all-important bit which allows the search engines to concentrate on your new and updated content, allowing the newer content to be seen first.  This feature allows you to receive notifications about sitemap issues, thereby minimising problems being flagged by Google. 

Stop, Collaborate and Listen

For many, this is one of ContentKing’s most important features.  Team Members allows you to include multiple users on your account quickly and easily (all you need is their email address) so that you can set permissions and get cracking with sharing information and tasks within the app.  For many businesses, collaboration is beyond important and, ContentKing allows team members to connect without any fuss. 

Team Member
Team Members Invitation Window

Email reports and alerts

These new features for 2019 make it even easier for you to keep on top of your site’s performance – even when you’re not logged onto the app.   This means that, wherever you may be, you’ll stay informed of what’s going on with your site. 

Pros, Cons and………..more pros

ContentKing is almost unique in that the downsides of the app are almost non-existent – but a review wouldn’t be a review without this section so, here goes:

The King Of The Castle

The (many) pros of ContentKing are as follows:

Impressive accuracy

The accuracy of ContentKing’s results is second to none and easily beats any other similar tool that you might come across.  In addition to being accurate, the notifications sent by ContentKing are always up to date and relevant.

Real time – real results

For busy startups and SMEs, the fact that ContentKing works in real time is invaluable – and almost worth the price in itself.  This great feature means that changes and errors are spotted – and resolved – quickly; which is incredibly important for those whose business relies on their site. 

User friendly

One of the outstanding benefits of ContentKing is the ease with which you can get up and running as well as the fact that the instructions and navigation are straight-forward and non-techy – meaning that even technophobes can get on board quickly and easily.  When it comes to set up, the fact that this is entirely Cloud based is a major plus.

Customer service

The ContentKing customer service team is friendly, proactive and efficient – which means that any issues are dealt with comprehensively to minimise any downtime.  Customer service is usually the bit where most apps fall down so, this is another gold star for ContentKing. 

Princely sum – not a King’s ransom

The choice of pricing packages for ContentKing allows for easy budgeting – with the option to easily upgrade as your business grows.

The dirty rascal

As I’ve said, I struggled to find any major downsides to ContentKing but, here goes:

JavaScript issue

ContentKing does not currently have the ability to render Javascript but this is hopefully something which is in the pipeline as the app is continually evolving and adding new features and benefits.  

Price per page

Although the pricing for the packages is clearly laid out, the price per page option can be a little awkward – particularly for those who may not currently know just how many pages they’re likely to be dealing with. Good thing there’s a 14-day trial to tackle this!

ContentKing Conclusion

We’ll be honest – if website is important to your, you really need to get your hands on ContentKing.  In addition to the many useful features – including some which are innovative and, pretty much exclusive, the ease of use and super simple installation make the app a dream to use.  For anyone who has spent time, money and effort trying the various SEO tools out there, this one really is the only one you’ll need going forward.