Hunting for new leads can be tough – and time-consuming. Email marketing is a great way of introducing yourself and your brand to potential customers but, first, you need to know how to reach them.
In the past, most business owners and sales managers have found themselves trawling the internet to find email addresses for particular contacts. This process can be endless – and endlessly frustrating as you find yourself hitting one brick wall after another.
Thankfully, you can now call off the search as technology has given us some great tools to take the strain out of finding email contacts. One of my favourites is Hunter.io and, here, I’ll take a look at how it works:
What is Hunter.io ?
First of all, hunter is an email finder and email verifier tool which allows you to perform domain search for email addresses.
Launched in 2015 by Francoise Grante, this San Francisco based company’s offering is available as a Chrome extension and Google Sheets add on.
Furthermore, hunter.io can be used to quickly find email addresses for businesses and / or individuals within that business.
Who uses Hunter?
Hunter io is suitable for any individual or business looking to build a database of email contacts. Sales and marketing teams in particular can benefit from this tool which speeds up the process of hunting down contacts. Marketing pros can make great use of Hunter to outreach to journalists or editors (for example, the ones from HARO.)
How does it work?
The tool works by scouring the internet for the email results that you’re looking for. It’s completely legal to use Hunter but, you do of course have to abide by data rules when using the results in your marketing.
Using the search bar, enter the website address you’re interested in and, then click onto ‘Find email addresses’. You’ll then be presented with a list of available email addresses for that address.
You can then export these addresses to add to your database. Hunter also allows you to verify the email addresses found which means that you’re able to dismiss any which aren’t valid.
How do I get started with Hunter?
It takes literally minutes to get started with Hunter and here’s how to do it:
- Whizz on over to https://hunter.io/users/sign_up
- Enter your work email address or click onto ‘Sign Up With Google’
- Click onto ‘Continue’
- Enter your name and choose a password then click or tap onto ‘Create Account’
- Scoot over to your email account and click onto the ‘Access My Account’ button
- You’ll now be redirected to Hunter and will be invited to start your first search
- After entering your search details, you’ll then be asked to add your telephone number for security
- Enter your number and click onto ‘Send Verification Code’
- The code will be sent to you by SMS and you’ll need to enter this in the box that you now see on your screen
- You can now perform 50 free searches or choose a paid plan
How much does Hunter.io cost?
You can choose to pay for your Hunter.io subscription monthly or annually and, your pricing options are as follows:
The free trial plan gives you 25 searches and 50 verifications per month.
49 Euros per month The Starter pack is the cheapest of Hunter’s options and gives you 1000 requests per month.
99 Euros per month WIth 5000 requests per month, the Growth pack is great for SMEs.
199 Euros per month The Pro pack includes a whopping 20,000 requests per month.
399 Euros per month King of the Hunters, the Enterprise pack gives you 50,000 requests per month.
When paying annually, users can save 30% off the advertised price.
What are Hunter’s features?
Hunter.io has a few tricks up its sleeve when it comes to helping you grow your business databases; let’s have a look at them:
Hunter Domain Search
This feature allows you to search for the domain of any business and then export it as a spreadsheet or load it into your software or CRM.
Undoubtedly the most popular of Hunter’s features, as the name suggests, this allows you to find the email addresses of individuals and businesses. It does this by searching the website URL entered for any email addresses associated with it by accessing its huge email database.
Not only does this feature give you the email address, but also it’s sometimes able to find other contact information such as the phone number or social networks. You may also search for the author of a specific article via the Author Finder.
Once you’ve conducted your email search, the email verification tool lets you check it to make sure that it’s a real address. This is useful as it cuts down on the number of bounced emails – which will stop you from getting into trouble with your email sender. Hunter.io has a metric called confidence score, which lets you get a grip on how much chance you have to contact the lead using the email address the app has found. Usually, anything above 90% works.
Of course, the confidence scores are sometimes a superficial metric, and they’re not entirely accurate.
You can check any email address by simply entering it into the system.
This feature gives you the power to conduct a bulk domain search and verify the addresses quickly and easily. This is exceptionally handy for businesses dealing with large amounts of data.
The lead management feature allows you to import leads or add them manually. You can also connect with another email marketing platform and export them out. The tool lets you filter your leads by company, position, website and industry for each organisation.
This clever gizmo lets you connect Hunter to your Gmail account in order to seamlessly gather your emails to professionals and perform your email campaigns.
You can quickly create email templates from here and add them to individual campaigns for fuss-free email marketing. It acts as an entire campaign management tool.
The entirety of the experience provided by Hunter is in accordance with data protection protocols, so you don’t have to be worried about security.
Hunting High Or Low?
I’ve shown you a few of the things that Hunter.io can do for you and your business but, I’d be remiss if I didn’t tell you if it’s any good. In that spirit, therefore, I’ll walk you through some of the pros and cons of Hunter:
As is traditional, I’ll start with the good news first and, with Hunter.io, there’s a lot to celebrate:
Free searches – Hunter.io offers a very generous 50 free searches – which is great for those who want to try it out before committing to a paid package.
Ease of use – This tool really couldn’t be easier to use. All of its features are set out in a really sensible way with simple navigation.
Reliability – On the whole, the search results provided by Hunter are extremely reliable. This is partly because users are able to use the search function and the verification function in tandem to weed out bad or irrelevant results.
Integration – Being able to connect Hunter with Google Sheets makes for a streamlined email marketing system. It’s rumoured that Hunter is working on more integrations so watch this space for updates.
Let’s take a look at a couple of downsides to Hunter.io:
Price – Although it’s great to have the free 50 searches with Hunter, the price packages are quite steep with the cheapest starting at 49 Euros per month.
LinkedIn – Hunter no longer allows for LinkedIn integration which is a shame as this was a good resource for email addresses.
Limitations – Hunter can only search for business email addresses and not personal ones. This may mean that search results are populated by addresses like ‘[email protected]’ rather than an individual’s address.
Alternatives to Hunter.io
As great as it is, Hunter is not the only kid on the block when it comes to searching and verifying emails.
For that reason, if you decide that Hunter isn’t the one you’re looking for, take a look at these other email finder tools:
New York-based Snov.io is an email finder and verifier. Even more, it features outreach automation and a database that users can browse by company size, location, name and much more. Snov.io pricing starts at $29 per month.
This email finder primarily features a Chrome extension that fetches the email addresses of anyone with a LinkedIn or GitHub profile. This is perfect for companies looking to supercharge their recruitment, as 30% of the Fortune 500 companies can attest to. This tool also features a dashboard that lets you manage your leads and a comprehensive search engine that lets you find anyone who is not on LinkedIn or GitHub.
Silk is a high-quality lead finder. It is used by some of the big boys including Google, IBM and Oracle. Silk’s database has over 70 million contacts and accuracy is at around 95%. Silk’s pricing starts at $70 per month.
Any Mail Finder
As you’ve probably guessed, this is an email finder. Furthermore, the tool allows you to check lists before buying and, you only pay for verified email addresses. Silk has three paid plans which cost $49, $99 and $149 per month.
Used by Monster and Shopify, Get Email does exactly what you’d expect. Get Email has four paid packages price at $49, $99, $199 and $399 per month and, free tests are available for each package.
As I’ve said, there are a good number of email finders out there and, to be honest, they all do more or less the same thing. Having said that, Hunter does come out ahead in a couple of ways. Firstly, the 50 free searches is an attention grabber and is something that isn’t offered by any other provider.
Secondly, the ease of use is a winner in our book as it makes searches simple and quick. The one area in which Hunter lets itself down is on the minimum price, which may be a little high for some small businesses.
Above all, Hunter would really benefit from also offering a pay as you go option which would make it more affordable.
Otherwise, this is a really good – and reliable – finder and verifier.
Ah check this awesome B2B lead generation guide