Despite the speed at which technology advances, email is still one of the most effective ways of keeping in touch with existing customers and reaching out to new ones.
These days, business emails containing images, links and even video can be delivered directly to a large number of inboxes with just a few clicks. Which is all very well but, how do you get hold of those precious email addresses in the first place?
For many businesses, getting your sticky mitts on genuine, validated email addresses has always been an uphill battle and, most find themselves faced with the choice of either spending a huge amount of time gathering them or, paying for expensive and often useless lists.
Thankfully, in 2020 there is another solution. The advent of search (to automate cold outreach? ), validation tools have made the process quick, easy and affordable – but which to choose? In this review, we’re going to take a look at New York based Snovio.
What is Snovio?
Launched in 2017, Snovio is a bag of tricks for those (not only sales and marketing teams to nurture leads) looking to gain useful, verified email addresses. As well as letting you grab and validate emails from the world wide web, Snovio also allows you to set up email drip campaigns in order to get your message out to your new prospects. Your internet marketing and sales team will surely find this handy.
Who is Snovio (“Snov”) for?
It’s hard to imagine a company that wouldn’t find Snovio useful. Whether a brand new startup or a larger, more established company, Snov io is a fast and easy way of growing your email contact lists for outreach or cold email outreach or simply for sales reps guys to build lead generation funnel.
How does Snovio work?
Simply head over to Snov io and hit the green ‘Sign Up’ button in the top right-hand corner. Fill in your details and you’ll be sent a verification link by email. Once you’re completed verification, you’re ready to go.
The straightforward dashboard will direct you to the different features available as well as instructions on adding the Google Chrome extension you can find in your toolbar. Searching email addresses couldn’t be easier – just pop onto the website you wish to search – for example, Goodreads.com, and then click onto the Snovio icon on your toolbar.
You’ll then be presented with the available emails that the email finder has found and, given the option to add those addresses to your Snovio list. You can then repeat the process with as many different websites as you like. Once your list is complete, you have the option of validating your prospects’ addresses in order to dismiss any which are invalid.
From your list of contacts, you can then easily navigate to ‘Launch Drip Campaign’ to get started on your outreach process.
What are Snovio’s features?
The clever folk at Snovio are constantly working away to add new stuff but, at the moment, available features are as follows:
Domain Email Address Search
Snovio allows you to search various domains individually or as a group to find emails and names straight from the source, along with their associated job title and contact information. This gives you quite a bit of information about the person.
Email Address Finder / Verifier
This handy feature allows you to check the validity of the email addresses that you’ve collected and to filter out invalid, dormant and catch-all addresses which aren’t any use to you. Moreover, the email verification process is instantaneous.
Email Drip Campaigns Tool
With the Drip Campaign feature, you can create and send email campaigns to your new prospects – you can even set up triggers, goals, and follow-ups to make the most of your campaigns. It’s easy to create email sequences to keep your customers interested.
Email Tracker for Gmail
Add this extension to keep an eye on your emails once they’ve been sent out – you can use this to set up real-time browser push notifications to help you keep on top of your campaigns. You can set it to alert you on link clicks as well.
Professional Email Address Search
Can you use Snovio on Linkedin profiles? Yes, this main feature lets you find and save personal emails from people on LinkedIn.
If you’re ready to get technical, this free feature allows you to search websites by the technologies stacks that they use or check which tech is utilized on specific websites.
GBlast – an extension for Gmail
It’s a tool that allows you to merge emails for personalized campaigns. In fact, it’s totally free of charge, which is a great benefit. You can create bulk emails to be sent to thousands of recipients and set the timing between them. You can be on the lookout all the time with your campaigns, as you can edit the recipients even after launching. There will also be lots of additional features in the future, as per Snovio’s website.
Tons of integrations
It says it right there – 2000+ integrations. And, they integrate with some of the most popular platforms such as Salesforce, Phantombuster, Slack, Google Forms and Zapier.
The API has lots of features that you can integrate with your domain. You can sync your leads and manage your prospects. Snovio REST API lets you find emails, verify them, add prospects to a list, change one’s status, and many more. The complete list of features and instructions can be found here.
How much does Snovio cost?
Firstly, Snov io does offer a free trial, however, the features available during the trial are quite limited – for example, you won’t be able to export your new contacts at this stage.
Snov io offers a number of paid packages for members as follows:
- XS (Forever Free) – 50 monthly credits
- S ($39/mo) – 1,000 monthly credits
- M ($69/mo) – 5,000 monthly credits
- L ($129/mo) – 20,000 monthly credits
- XL ($199/mo) – 50,000 monthly credits
And, here’s what you’ll get for your hard earned cash:
Snovio – The Pros And Cons
So, OK – we’ve told you about Snovio’s cool features and, how much a package is likely to set you back; now it’s time to get to the nitty-gritty. As we reach this section, we ask, ‘Is it any good?’ To answer that, let’s take a look at the pros and cons:
Ease of use
Snov io really is one of the most straightforward systems to use. Absolute beginners can easily get started without so much as a tutorial, making it ideal for those who are itching to get started straight away. Helpful email templates is another great little gift.
Basically, Snov io does exactly what it says on the tin. It takes literally seconds to pull a list of emails from your website of choice – and being able to utilize the email verifier to instantly validate those addresses is an added bonus.
In the unlikely event that you run into a problem with Snovio, there’s a good network for customer service starting with the online knowledgebase and ending with a phone, email and live chat options.
Although you can draw email addresses from a huge number of websites, the system doesn’t currently support Facebook – although this may change in the future.
Snovio does have a free option. However, it doesn’t offer export and offers only 50 free email credits. Once you get into more comprehensive packages, Snovio can get a little pricey if you’re working with a very tight budget.
If this review hasn’t yet sold Snovio to you, here are some alternatives:
Mailchimp is a large platform for businesses that helps with marketing campaigns. Not only does it do email advertising, but also has tons of other helpful prospecting tools. They are heavily automation and AI-orientated. They offer a free plan, but also have premium ones with much more possibilities with a price ranging from $9 a month up to $299.
FindThatLead is a software that has an email verification tool, an email finder and sender that make the whole process a breeze. You’re just one click away from finding email addresses. Moreover, it provides an option to manage your social media to get as many leads as possible and help you select the best audience possible for your advertisement. The pricing starts from $49 up to $399 monthly.
Moosend is another all-in-one marketing automation platform that offers great email marketing tools. It lets you conduct A/B Testing, analyse your data, make use of their drag & drop email editor, and extensively personalize your emails. They have a free option, as well as $8 a month plan with the possibility to customize your needs and price yourself.
HubSpot Email Marketing Tool
HubSpot has its own Email Marketing Tool that you can use free of charge. With it, you can manage sending kickback emails to your leads, thank you emails to your customers or promote your campaign. It comes with an easy-to-use drag & drop editor. This piece of software is also integrated with other HubSpot tools.
There’s a great deal to recommend when it comes to Snovio. Although you’ll need to dig a little deeper into your wallet for higher limits (or unlimited email sending), if you’re just after building a contact list, you can do this with Snovio quickly, easily and relatively inexpensively. All in all, a great, user-friendly extension.