April 2021

The Really Useful UX Guide For Marketers

The Really Useful UX Guide For Marketers

Marketing used to be really simple, right?  All you needed to do was send out some leaflets and pay for a bit of advertising (in the 1980s, SEO was an ad in the Yellow Pages).  These days, things have got a tad more complicated, with marketing departments needing to keep …

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SEOCROUX+AI – The Magic 2020 Foursome (introduction)

SEOCROUX+AI – The Magic 2020 Foursome (introduction)

Keeping up with the latest trends in digital marketing can sometimes feel like an impossible task. The minute you get to grips with one trend, along comes another acronym to add to the mix. With just a few days left in 2019, I’m here to help you out with the …

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Your Landing Pages Can Make or Break Your Business

Your Landing Pages Can Make or Break Your Business

There was a time when a website was a static creature, created only to showcase products or services and nudge visitors towards getting in touch.  Fast forward a few short years and our websites are living, breathing beings requiring regular updates to keep them relevant. The most important parts of …

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Wings Up Or Down – A Guide To The Best Landing Page Builders

Wings Up Or Down – A Guide To The Best Landing Page Builders

If you have a website then you probably already know that, in order for it to take flight, you need some really strong landing pages. Studies show that between 10 and 15 is the optimum number of landing pages needed to succeed and, these can include sales and product pages, an …

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Why Digital PR & SEO is a Marathon, not a Sprint in 2020

Why Digital PR & SEO is a Marathon, not a Sprint in 2020

Once upon a time there was a brand whose marketing manager said ‘we don’t need SEO – it’s just a load of keywords!’ Although I won’t name the brand, I can tell you that the story didn’t have a happy ending.

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Search Intent: How to Use It For Your Business

Search Intent: How to Use It For Your Business

Satisfying search intent is the main goal of Google. But the search engine is getting more sophisticated. It changes algorithms and become more strict at measuring how well webpages match user intent.

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Linkody – Backlink Management Tool Review

Linkody – Backlink Management Tool Review

Link building is a must for serious SEO specialists and helps to build your business quickly and with good results. There are tons of tools that let you do just that. But there’s one aspect of link building where there aren’t that many tools. Suites such as SEMRush or Ahrefs …

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Don’t Sit On The Fence When It Comes To Gated Content

Don’t Sit On The Fence When It Comes To Gated Content

Every now and then, a subject comes up which seems to dominate the world of SEO and, while it may not generate Trump-style headlines, it’ll be the talk of the town for marketers. One such topic which keeps rearing its ugly head is that of gated content and, in this …

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Supercharge Your Social Media with Sentiment Analysis

Supercharge Your Social Media with Sentiment Analysis

The problem with the written word is that it can often be difficult to gauge the tone — and this is particularly true when it comes to short messages, like texts and social media posts. Often, we fail to identify a tone such as sarcasm or aggression or we assign …

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Upbranding: Your Product — but Better

Upbranding: Your Product — but Better

Finding new ways of strengthening and growing your brand is all-consuming for most business owners. Whether it’s revamping the website or adding new products, most owners would agree that change and forward-motion are essential. Although it’s important to maintain consistency within a brand, it’s equally vital to switch things up …

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